what is a discovery led fashion marketplace?

A discovery led fashion marketplace is a commerce platform where buyers find products through content rather than search. There is no keyword box and no catalog to browse. A creator tells the story of a product on video, the viewer is matched for fit and taste, and the purchase happens inside the same feed. Content is the storefront rather than a marketing layer sitting on top of a store.

how is auption different from a conventional online marketplace?

Auption removes the distributor and the catalog. Products move manufacturer to storyteller to consumer, in under five seconds from discovery to purchase, with a single swipe right as the checkout action. Discovery is creator led, not query led, and fit guidance comes from matching a buyer to creators they treat as digital twins.

what is a digital twin on auption?

A digital twin is a creator whose sizing and taste closely match a buyer's own. Instead of reading a size chart written for garments, a buyer sees how a piece sits on someone with their shape and their taste, which is what removes the fit uncertainty that drives returns.

how large is the market for creator led fashion commerce in india?

India's social commerce market is already in the range of 114 billion dollars and growing at roughly 10 percent a year, with fashion and apparel the single largest category inside it. India has more than 4 million active creators, and the secondhand apparel market alone is worth close to Rs 33,000 Cr a year. The immediate serviceable market for video first, creator led fashion discovery and purchase sits at approximately Rs 20,000 Cr.

who are the competitors in this category?

Competition today is fragmented. The closest comparable products are infrastructure tools for sellers running their own live commerce storefronts, or conversion tools that make an existing brand website's product pages more engaging. Neither does fit and taste matching against an individual buyer's digital twin, and neither is built around a single creator's curated point of view as the discovery surface. The three largest players combined hold well under 10 percent of the market.

is auption raising, and how do investors reach the team?

Auption is building from Bangalore across a 24 month plan that moves from launch to a multi metro platform with a resale layer live. Investors and funds can reach the founder, Shomprakash Sinha Roy, at shomprakash@gmail.com for the full business plan.

the category

the discovery led fashion marketplace

commerce where content is the storefront. no search, no catalog. a creator tells a story, a buyer is matched for fit and taste, and the purchase happens inside the feed.

114 billion dollars

india's social commerce market today

10 percent

annual growth, fashion the largest category inside it

4 million plus

active creators in india

Rs 33,000 Cr

secondhand apparel market a year

Rs 20,000 Cr

serviceable market, video first fashion commerce

sub 10 percent

combined share held by the three largest competitors

questions people ask

what is a discovery led fashion marketplace?: A discovery led fashion marketplace is a commerce platform where buyers find products through content rather than search. There is no keyword box and no catalog to browse. A creator tells the story of a product on video, the viewer is matched for fit and taste, and the purchase happens inside the same feed. Content is the storefront rather than a marketing layer sitting on top of a store.
how is auption different from a conventional online marketplace?: Auption removes the distributor and the catalog. Products move manufacturer to storyteller to consumer, in under five seconds from discovery to purchase, with a single swipe right as the checkout action. Discovery is creator led, not query led, and fit guidance comes from matching a buyer to creators they treat as digital twins.
what is a digital twin on auption?: A digital twin is a creator whose sizing and taste closely match a buyer's own. Instead of reading a size chart written for garments, a buyer sees how a piece sits on someone with their shape and their taste, which is what removes the fit uncertainty that drives returns.
how large is the market for creator led fashion commerce in india?: India's social commerce market is already in the range of 114 billion dollars and growing at roughly 10 percent a year, with fashion and apparel the single largest category inside it. India has more than 4 million active creators, and the secondhand apparel market alone is worth close to Rs 33,000 Cr a year. The immediate serviceable market for video first, creator led fashion discovery and purchase sits at approximately Rs 20,000 Cr.
who are the competitors in this category?: Competition today is fragmented. The closest comparable products are infrastructure tools for sellers running their own live commerce storefronts, or conversion tools that make an existing brand website's product pages more engaging. Neither does fit and taste matching against an individual buyer's digital twin, and neither is built around a single creator's curated point of view as the discovery surface. The three largest players combined hold well under 10 percent of the market.
is auption raising, and how do investors reach the team?: Auption is building from Bangalore across a 24 month plan that moves from launch to a multi metro platform with a resale layer live. Investors and funds can reach the founder, Shomprakash Sinha Roy, at shomprakash@gmail.com for the full business plan.

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